How They Turn the Screw: A Data-Driven Approach to Ranking F2P Monetisation Efficiencies This talk's boilerplate states: 'The free-to-play business model is taking over gaming, especially in mobile games. Tweet to for questions, clarification, sarky comments etc And we have one of our Mobile Mixer events tonight at 7pm at Coalition, 171 King's Road, 5 minutes away. Who me? Editor-at-large at PocketGamer, the leading website for mobile gaming, both on a consumer and business level. Download the Develop in Brighton app - score my talk In keeping with the extremism of this talk, the scores I like are minimum or maximum. 'How They Turn the Screw' was added for effect, the other part of the title being considered somewhat dry.
How They Turn the Screw: A Data-Driven Approach to Ranking F2P Monetisation Efficiencies This is the title of my talk. Even if I don't, I hope the process will illuminate some of the factors that underpin 'aggressive monetisation' and allow us to talk about it in a more nuanced and informed manner. If we're going to be moralistic about it, at least let's stick some fuzzy numbers up the flagpole.) So, in that context, this talk is my attempt to come up with such a quick and dirty process to solve this issue. So being a fuzzy numbers sort-of-guy, I pondered whether you could come up with a process that would rank each game in terms of its monetisation efficiency? (Personally, I don't like the term 'aggressive' as it's currently used with a strong moral component that is functionally meaningless. As I have heard anecdotally many times before, one player's 'aggressive monetisation' triggers another developer's cry concerning 'Look at all the money that game is leaving on the table'. Like art and pornography, everyone seems to know 'aggressive monetisation' when they experience it, but this is a purely subjective viewport.
Its inspiration came from the way many people in the mobile games industry talk about 'aggressive monetisation'. This article was created for a talk at the Evolve day as part of the Develop in Brighton 2013 conference.
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